Strategic managment Essay Example | Topics and Well Written Essays - 2000 words

Strategic managment - Essay Example The airline has around 90 destinations and operates with 176 aircrafts (Nationsonline, n.d.). However the central base is situated at the Copenhagen Airport (Beyman, n.d.). The present study entails about the challenges faced by the company in the 1980s and also offers the solution by which the company surmounted the challenges. The company applied vertical integration strategy in order to overcome the challenges. The threats mainly came from intense rivalry within the aviation industry. This has declined the sales volume as well as the profitability of the company. The new management found the only way to overcome the issue by carrying out an end-to-end restructuring of the company. It happened through successful vertical integration. The company was fully restructured and growth was witnessed. It vertically integrated with the other divisions such as catering sector, credit card, hotel, and reservation within the aviation industry. The paper will therefore shed light and offers a critical on the vertical integration approach of SAS in reviving their situation. The case entails about Scandinavian Airlines (SAS) where the company had to deal with various issues and how the company recovered from the situation. It was in the year 1970s and 1980s; the company faced various challenges (Gallos, 2008, p.42). The issues led to various disparities among the owners, staffs and the management. Furthermore the stakeholders also did not agree on the reasons portrayed for the big loss and was also unsatisfied with the ways to be adopted for the revival of the company. Hence at this point of a time there was an urgent need of quick and firm decision which will help the restrict or save the company from the verge of a collapse. At that moment of time the management structure was changed and new executives came forward. In the year 1981

British industrial relations Essay Example | Topics and Well Written Essays - 3250 words

British industrial relations - Essay Example lective bargaining can force employers to deal with labour as a collective identity, rather than isolated individuals and so, secure better the terms and condition of employment. Nevertheless, in 1979when the conservative party won the election, everything changed. The new government used a lot measures to restrict the role of trade unions. In addition, it introduced an enterprise culture in which individuals and organisations, rather than government, were to be held responsible for economic performance. Thus, as well as rejecting the maintenance of full employment as a major policy objective, they in effect abandoned the commitment of their predecessors to voluntary collective bargaining as the most effective method of determining pay and conditions. Then, there was a total break with the old work patterns but an explanation of this will be the economical context. In fact, after the war, there was a period of reconstruction that engendered a lot of work; manufacturing was the backbone of the economy, it was a period of full employment. After that, there was a wave of privatisation, many companies became multinationals, and there was an internationalisation o f business. Because Britain is the candle of industrialisation, the British employment relations system has a long history. It is extremely important as it's the FIRST system in the modern sense and thus other ER systems such as Australia's, has been 'modelled' on it (Marchington et al. 2004 p36). For example, many percent trade unions can trace their roots back to this mid-19th century or earlier in Britain. The legislations and rules of employment relations in many countries are also modelled on the Britain's. As a result, studying the British employment relation system can help to know the history of the ER... The aim of this essay will be to access and explain the management of British employment relationship and then derive lessons concerning the management of the employment relationship from the study of the operation, structure and effectiveness of systems of the employment relations in Britain. This essay will then give a description of the recent management of the British Industrial Relations system in Britain and discuss the future of British Industrial Relations System. The British industrial relations system has a long history and has gone through much change in recent years. Industrial relations are also known as employee relations. There are three phases in the evolution of employee relations since the end of the World War II, the third one being the partnership approach. Until 1979 (date of the election of the Conservative Party), work relations were based on collective bargaining and collective agreement aiming to determine and regulate, in varying degrees, the terms on which individuals will be employed (Flanders 1968 p35), with a strong voluntarism encouraged massively and informally.Since the early days of the Industrial Revolution, from 1760-1830 progress, innovation and growth in every field of human endeavour have served to transform industry, economics and society. The British system of industrial relations has often been considered as being as voluntarist, by which is generally meant the abstaining of the state from direct interference in the managing industrial relations